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The impact that Google Panda Updates have had over SEO articles

As website owners and onlinemarketers, we have all been doing our best to create excellent content for oursites, readily trying to please Google, the search engine giant that all webmasters fear. But, considering the latest Panda updates thathave affected everything that SEO did, pleasing Google has become a whole lotmore tough.

The Google Panda update was basically brought on to enhance the quality ofsearch results. What this lead to was the fact that websites that were solelyfocused on ads and visit page substandard content started vanishing. They basically gotsubstituted by sites that had outstanding content, particularly news basedwebsites and those for social networking etc. This basically signified the factthat the techniques that were previously employed for writing SEO content(which basically comprised of spinning and keyword stuffing), could not be usedanymore. Now, if you want a good SERP, it is necessary for you to create contentthat is not too sales based or meaningless.

Here are a few efficient techniques that you need toemploy in your articles to please Google from now onwards:

Use keyword groupsin your content

Single keyword based content is now out the door. It is now necessary foryou to utilize keyword groups that are related to each other. Basically, Googleno longer likes SEO articles that are particularly focused on a single keyword.Instead, it is now on the look out for content that uses related keywords andsynonyms too.

Readability ofyour content

The writing style that you basically need to take up should be flawless,not forced and have a natural flow to it. What does that mean? Simple – itsabout time that you started writing for your readers and not just to pleasesearch engines! The thing is that writing content for the readers is going totrigger a response from them, which is obviously going to enhance the overallvisibility of your articles and site. This way, you can gain immense visibilityand increase your SERP at the same time.

Links – keep themto a bare minimum

Linking is good; however, you need to put an end to using it excessively.Linking to other pages of your website by means of anchor text links global seo packages isnecessary, but using it so as to enhance your SEO activities is not going tobring in any good results anymore.

Pay attention to the wordcount of your articles

Thereare a plethora of websites out there that have created a number of short pagesthat have content being in somewhere around 200-300 words. However, thistechnique is not going to prove beneficial at all anymore. How come? Well, thesimple thing is that Google has come to realize the fact that webmastersgenerally use this trick in order to come up with a plethora of keyword basedpages and articles, so as to enhance their overall SERPs. As a result, Googlehas now started giving a whole lot more importance to websites that havecontent of about 4500-500 words placed on them.